A brand's target market, i.e. where it competes in the marketplace, is referred to as which of the following?

Name: A brand's target market, i.e. where it competes in the marketplace, is referred to as which of the following?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The target market or area where a brand competes is referred to as its brand domain. The other options (A) brand background, (C) brand assets, and (D) brand reflection do not accurately describe a brand's target market.

A Brand's Target Market, I