Family brand names are sometimes referred to as which of the following?
A)Corporate brands
B)Linked brands
C)Umbrella brands
D)Pyramid brands

Question

Quizplus · Accepted Answer

Family brand names are referred to as umbrella brands because they encompass multiple product or service categories under a single brand name. The products or services are related and share the same brand identity, but can have different variations or extensions.

Family Brand Names Are Sometimes Referred to as Which of the Following