Pan-European or global brands have which of the following advantages?
A)Standardized channels of distribution
B)Match various cultures
C)Reflects national differences
D)Tremendous economies of scale

Question

Quizplus · Accepted Answer

Pan-European or global brands benefit from tremendous economies of scale, allowing them to produce large quantities of products at a lower cost per unit. This translates into lower prices for consumers and higher profits for the company. Standardized channels of distribution and matching various cultures can also be advantages for these brands, but reflecting national differences is not typically a goal for global brands seeking to create a consistent image and message across markets.

Pan-European or Global Brands Have Which of the Following Advantages