Brand _______ involves the use of an established brand name on a new brand within the same broad market.
A)image
B)equity
C)stretching
D)extension

Question

Quizplus · Accepted Answer

Brand extension refers to the use of an established brand name on a new product or service within the same broad market. This can help leverage the existing brand equity and recognition to promote the new offering.

Brand _______ Involves the Use of an Established Brand Name