Linking two or more existing brands from different companies for a joint promotion is known as _______.
A)product-based co-branding
B)parallel co-branding
C)communications co-branding
D)global branding

Question

Quizplus · Accepted Answer

Communications co-branding involves linking two or more brands from different companies in promotional efforts, leveraging the strength and recognition of each brand to mutual benefit.

Linking Two or More Existing Brands from Different Companies for a Joint