Brand stretching is which of the following?
A)The exploitation of untapped foreign markets
B)When an established brand name is used for brands in unrelated markets
C)Revitalizing a brand name with new and fresh advertising campaigns which prolong the life of a brand
D)The use of an established brand name on a new brand within the same broad market

Question

Quizplus · Accepted Answer

Brand stretching refers to when an established brand name is used for brands in unrelated markets. This can be a risky strategy as it can dilute the original brand image and confuse consumers.

Brand Stretching Is Which of the Following