Which of the following is a key consideration when choosing a brand name?
A) Be easy to pronounce and remember
B) Suggest product benefits
C) Not infringe an existing brand name
D) All are key considerations when choosing a brand name
Correct Answer:
Verified
Q43: Brand extension is which of the following?
A)The
Q44: Which of the following is an example
Q45: Brand stretching is which of the following?
A)The
Q46: The General Electric (GE) matrix, assumes that
Q47: Which of the following is a potential
Q49: Linking two or more existing brands from
Q50: Which of the following is a disadvantage
Q51: The advantages of brand extensions include which
Q52: The General Electric (GE) matrix, assesses the
Q53: Brand _ involves the use of an
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