Why is the new product development process being accelerated in many industries?
A)Customers are demanding more products with greater technological features
B)Considerably reduces resources deployed on the research and development departments, freeing them up so that they can be deployed elsewhere in the organization
C)Improves the likelihood of greater consumer adoption and reduces research and development costs
D)Minimizes the risk of technological obsolescence and cutting time to market can lead to competitive advantage

Question

Quizplus · Accepted Answer

Accelerating the new product development process can minimize the risk of technological obsolescence and therefore cutting time to market can lead to competitive advantage. It improves the likelihood of greater consumer adoption and reduces research and development costs. Customers demanding more products with greater technological features may be a driver for new product development, but it is not necessarily a reason for accelerating the process. Acceleration of the process does not necessarily reduce resources deployed on research and development departments, as the resources may still be required for the accelerated process.

Why Is the New Product Development Process Being Accelerated in Many