What is the term given to goodwill associated with a brand name, which adds tangible value to a company through the resulting higher sales and profits?
A)Brand Share
B)Brand Worth
C)Brand Value
D)Brand Equity

Question

Quizplus · Accepted Answer

The term given to goodwill associated with a brand name, which adds tangible value to a company through the resulting higher sales and profits is called Brand Equity. Choice A, Brand Share, is not a term used to describe the value of a brand. Choice B, Brand Worth, is too general and does not specifically describe the value associated with a brand name. Choice C, Brand Value, is close but not specific enough as it can refer to different types of values associated with a brand.

What Is the Term Given to Goodwill Associated with a Brand