The total set of products marketed by a company is called which of the following?
A)Product Line
B)Product Mix
C)Product Width
D)Product Depth

Question

Quizplus · Accepted Answer

The term "Product Mix" refers to the complete range of products that a company offers for sale. It includes all the product lines and individual products within those lines. Therefore, option B is the correct answer. Product Line (A) refers to a group of related products within a company's product mix, Product Width (C) refers to the number of different product lines a company carries, and Product Depth (D) refers to the number of variations in each product offered within a product line.

The Total Set of Products Marketed by a Company Is