Which of the following is not an essential criterion used at the "screening" stage of the new product development process?
A)Test market results, indicating potential sales and profits
B)The fit between the product and company objectives
C)The capability of the company to produce and market the product
D)Attractiveness of the market for the proposed product

Question

Quizplus · Accepted Answer

Test market results are typically evaluated in the later stages of the new product development process, such as during the product development or commercialization stages. The screening stage is focused on assessing the feasibility and fit of the proposed product with the company's capabilities, objectives, and the attractiveness of the target market.

Which of the Following Is Not an Essential Criterion Used