In organizational markets, innovator and early adopter companies tend to be which of the following?
A)Larger and more profitable companies if the innovation is costly and have more progressive, better-educated management
B)Smaller and more flexible companies
C)Large companies with highly structured new product development processes
D)Small companies who are in the technology industry, whereby companies have to adopt the latest trend or face the risk of being left with an obsolete technology

Question

Quizplus · Accepted Answer

Innovator and early adopter companies tend to be larger and more profitable if the innovation is costly and have more progressive, better-educated management. These companies have the resources and capabilities to invest in and test new innovations, as well as the willingness to take risks in order to gain a competitive advantage.

In Organizational Markets, Innovator and Early Adopter Companies Tend to Be