The BCG matrix allows portfolios of products to be depicted on a 2 x 2 box, the axes of which are based on which of the following?
A)Share price and turnover
B)Relative market share and price positioning
C)Sales and profit margins per unit
D)Market growth rate and relative market share

Question

Quizplus · Accepted Answer

The BCG matrix uses market growth rate and relative market share as the axes to categorize products into four quadrants: cash cows, stars, question marks, and dogs. This helps businesses make strategic decisions about each product and allocate resources accordingly.

The BCG Matrix Allows Portfolios of Products to Be Depicted