Why is the Boston Consulting Group Growth-Share (BCG) Matrix used in marketing?
A)Helps in the analysis of estimating brand value
B)Helps highlight growth opportunities for market segments
C)Helps analyse future demographic trends
D)Helps companies to make product mix and/or product line decisions

Question

Quizplus · Accepted Answer

The Boston Consulting Group Growth-Share (BCG) Matrix is primarily used to help companies make product mix and/or product line decisions. It helps in analyzing market growth and relative market share to determine which products in a company's portfolio to invest in and which ones to divest. It does not directly help in estimating brand value or analyzing future demographic trends, and while it can help highlight growth opportunities, that is not its primary purpose.

Why Is the Boston Consulting Group Growth-Share (BCG) Matrix Used