According to the BCG matrix, "Stars" are described as which of the following?
A)Brands with high profit margins
B)Brands with high growth in terms of share price and turnover
C)Brands with presently low levels of market share, however, are good prospects for rapid market share growth
D)Market leaders in high growth markets

Question

Quizplus · Accepted Answer

According to the BCG matrix, "Stars" are market leaders in high growth markets. They have a high market share in a growing industry and generate a lot of revenue. Stars require significant investment to maintain their position and further growth potential.

According to the BCG Matrix, "Stars" Are Described as Which