The process of managing groups of brands and product lines is called which of the following?
A)Product Management
B)Market Management
C)Portfolio Planning
D)Segment Planning

Question

Quizplus · Accepted Answer

Portfolio planning refers to the process of managing groups of brands and product lines to maximize their overall value and contribution to the company's bottom line. Product management focuses on developing and bringing individual products to market, whereas market management and segment planning are more focused on understanding and targeting specific customer groups. Therefore, C is the most accurate choice.

The Process of Managing Groups of Brands and Product Lines