For products that are classified as "Problem Children", which of the following strategies is most appropriate?
A)To increase investment (build) to attempt to turn the problem child into a star
B)To withdraw support by harvesting (raising price while lowering marketing expenditure)
C)To divest (dropping or selling it).
D)All of the above are appropriate strategic objectives

Question

Quizplus · Accepted Answer

"Problem Children" or "Question Marks" from the Boston Consulting Group (BCG) matrix are products that operate in high growth markets but have low market share. The appropriate strategy can vary based on the specific circumstances and potential of the product. They might require increased investment to become "Stars" (A), or the company might decide to harvest (B) or divest (C) them if turning them into Stars is not feasible or too risky. Thus, all the mentioned strategies can be appropriate depending on the situation.

For Products That Are Classified as "Problem Children", Which of the Following