Based upon the results of the concept test and considerable managerial judgement, estimates of sales, costs and profits will be made. This stage is called which of the following?
A)The commercialization stage
B)The business analysis stage
C)The market testing stage
D)The screening stage

Question

Quizplus · Accepted Answer

The stage described in the question is the business analysis stage where sales, costs and profits are estimated based on the results of the concept test and managerial judgement. The other options listed are different stages in the product development process - screening, market testing and commercialization.

Based Upon the Results of the Concept Test and Considerable