Concept testing allows the views of which of the following to enter the new product development process?
A)Investors
B)Distributors and retailers
C)Customers
D)Employees

Question

Quizplus · Accepted Answer

Concept testing involves gathering feedback from potential customers to evaluate a new product idea. Therefore, the views of customers can enter the new product development process through concept testing. While investors, distributors, retailers, and employees may also provide valuable feedback, they are not the focus of concept testing.

Concept Testing Allows the Views of Which of the Following