A market coverage strategy where a company decides to target the entire market with a single marketing mix is known as:
A)Undifferentiated
B)Differentiated
C)Focused
D)Customized

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy is also known as mass marketing, where the company targets the entire market with a single marketing mix. The company assumes that all customers have similar needs and wants, and thus, it does not differentiate between customer groups. This strategy is suitable for products that have universal appeal and do not require any customization.

A Market Coverage Strategy Where a Company Decides to Target