The "clarity" positioning idea refers to which of the following?
A)The positioning idea must be a truly unique idea in the marketplace
B)The positioning idea must consist of ideas that can be understood by potential consumers
C)The positioning idea must be clear in terms of both target market and differential advantage
D)None of the above

Question

Quizplus · Accepted Answer

The "clarity" positioning idea emphasizes that the positioning statement should be clear about who the target market is and what the differential advantage of the product or service is, ensuring that the value proposition is easily understood and distinct.

The "Clarity" Positioning Idea Refers to Which of the Following