Repositioning involves which of the following?
A)Changing the competition's advantage
B)Changing the sales targets
C)Changing the target market or differential advantage or both
D)None of the above

Question

Quizplus · Accepted Answer

Repositioning involves changing either the target market or the differential advantage (or both) of a product or service in order to better compete in the marketplace. Therefore, option C is the correct choice as it directly relates to the definition of repositioning. Option A and B are incorrect as they do not accurately describe repositioning. Option D is also incorrect as repositioning is a specific marketing strategy that involves changes in key areas of a product or service.

Repositioning Involves Which of the Following