The process of identifying individuals or organizations with similar characteristics that have significant implications for the determination of marketing strategy is called which of the following?
A)Positioning
B)Repositioning
C)Market Segmentation
D)Product Segmentation

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs and wants. This allows companies to develop targeted marketing strategies for each segment, rather than a one-size-fits-all approach.

The Process of Identifying Individuals or Organizations with Similar Characteristics