Focused marketing is a market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each.

Name: Focused marketing is a market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Focused marketing, also known as niche marketing, involves targeting a specific market segment with a tailored marketing mix, not individual customers.

Focused Marketing Is a Market Coverage Strategy Where a Company