Undifferentiated marketing is which of the following?
A)A market coverage strategy where a company decides to ignore market segment differences and develops a single marketing mix for the whole market
B)A market coverage strategy where a company decides to target individual customers and develops separate marketing mixes for each
C)A market coverage strategy where a company decides to tailor its promotional strategy for each and every customer
D)A market coverage strategy where a company decides to target several market segments and develops separate marketing mixes for each

Question

Quizplus · Accepted Answer

Undifferentiated marketing is a strategy where a company ignores market segment differences and develops a single marketing mix for the whole market. This approach is also known as mass marketing.

Undifferentiated Marketing Is Which of the Following