Psychographic segmentation is the grouping of people according to their lifestyle and personality characteristics.
Correct Answer:
Verified
Q78: Why is market segmentation carried out?
A)To break
Q79: When a company's product is changed but
Q80: A _ statement is a memorable, image-enhancing,
Q81: When marketers are repositioning they have a
Q82: Which of the following is required when
Q84: Which of the following is a prerequisite
Q85: Who initiated mass customization?
A)Irish companies
B)British companies
C)French companies
D)Japanese
Q86: Intangible repositioning involves which of the following?
A)Changing
Q87: A market coverage strategy where a company
Q88: Undifferentiated marketing is which of the following?
A)A
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