Which of the following is required when constructing a perceptual map?
A)Identify a set of competing brands
B)Identify the important attributes consumers use when choosing between brands
C)Get consumers to score each brand on all the key attributes
D)All of the above are required

Question

Quizplus · Accepted Answer

All of the above are required when constructing a perceptual map. It is important to identify a set of competing brands, identify the important attributes that consumers use when choosing between brands, and gather consumer scores on those key attributes to effectively construct a perceptual map.

Which of the Following Is Required When Constructing a Perceptual