A "perceptual map" is which of the following?
A)A visual representation of consumer perceptions of the brand and its competitors using attributes (dimensions) that are important to consumers
B)A visual representation of distributors' perceptions of how a consumer's decision making process works
C)A layout of how a consumer processes advertising, used in the creative planning of advertisements
D)A layout of an effective supermarket store, used in retailing, to assist in the positioning of products

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of consumer perceptions of the brand and its competitors using attributes (dimensions) that are important to consumers. It helps companies understand consumer preferences and how they perceive different products or brands. It can also assist in identifying opportunities for differentiation and positioning.

A "Perceptual Map" Is Which of the Following