BMW has been using the slogan 'The ultimate driving machine' for decades to ensure the _____________ of the brand's positioning?
A)clarity
B)consistency
C)credibility
D)competitiveness

Question

Quizplus · Accepted Answer

The slogan 'The ultimate driving machine' has been used by BMW for decades to ensure consistency in the brand's positioning. This slogan has become synonymous with the BMW brand and has helped the company establish a clear and distinctive identity in the highly competitive automotive industry. Consistency is key when it comes to branding, and BMW has done an excellent job of maintaining a consistent brand message over the years.

BMW Has Been Using the Slogan 'The Ultimate Driving Machine