Behavioural segmentation is the grouping of people in terms of variables such as benefits sought, purchase occasion and usage rates.
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A)Changing
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Q88: Undifferentiated marketing is which of the following?
A)A
Q89: Customized marketing is which of the following?
A)A
Q90: Positioning involves which of the following?
A)Designing a
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Q94: Which of the following is not a
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