The gathering of data and information on the market is called which of the following?

Question

Quizplus · Accepted Answer

Marketing research encompasses the gathering of data and information on the market, and involves a range of techniques such as surveys, focus groups, and observational studies. Data mining and data collection refer more specifically to the process of gathering and extracting data from various sources, while marketing surveys refers specifically to the use of surveys as a research method within marketing research.

The Gathering of Data and Information on the Market Is