An MkIS comprises of which four elements?
A) External continuous data, external ad-hoc data, environmental scanning, and marketing research
B) External continuous data, external ad-hoc data, environmental intelligence, and marketing research
C) Market intelligence, external ad-hoc data, environmental intelligence, and marketing research
D) Internal market information, market intelligence, environmental scanning, and marketing research
Correct Answer:
Verified
Q111: The gathering of data and information on
Q112: What are the limitations of the internet
Q113: A document defining what the marketing research
Q114: Internal secondary data can be found from
Q115: The ability to probe is highest with
Q117: What is the prime task of an
Q118: Observation studies help complete which of the
Q119: Data that has already been collected by
Q120: The main aim of marketing research is
Q121: Stratified random sampling is where the population
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