Under which of the following circumstances may a reference group affect a consumer's decision-making process?
A)A conspicuous purchase
B)An inconspicuous purchase
C)An expensive purchase
D)An inexpensive purchase

Question

Quizplus · Accepted Answer

Reference groups are more likely to influence consumer decisions when the purchase is conspicuous, as these purchases are visible to others and may affect the consumer's social image.

Under Which of the Following Circumstances May a Reference Group