International marketers must take account of the fact that floating _______ rates (rates at which one currency buys another) can have a significant impact on the profitability of a company's international operations.
A)interest
B)exchange
C)rent
D)mortgage

Question

Quizplus · Accepted Answer

Floating exchange rates are rates at which one currency buys another, and they can have a significant impact on the profitability of a company's international operations. This is because fluctuations in exchange rates can affect the cost of imports and exports, as well as the value of profits made in foreign currency. Therefore, international marketers must be aware of the risks associated with floating exchange rates and develop strategies to manage them effectively.

International Marketers Must Take Account of the Fact That Floating