To be successful in the marketplace, companies must not only consider customers as an important element of the microenvironment, but must also consider ________ and how the company can gain a differential advantage over them.
A)competitors
B)suppliers
C)distributors
D)employees

Question

Quizplus · Accepted Answer

The sentence clearly states that in order to gain a differential advantage, companies must consider their competitors. Therefore, the best answer is A) competitors. B) suppliers, C) distributors, and D) employees may all be important factors for a company's success, but they are not mentioned as specifically as competitors in this sentence.

To Be Successful in the Marketplace, Companies Must Not Only