The _______ concept is a label often used to describe how the activities of companies should not only consider the needs of customers, but also society at large.
A)societal marketing
B)marketing
C)product
D)production

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes that companies should consider not only the needs and wants of their target customers, but also the well-being of society as a whole. This includes factors such as social responsibility, environmental impact, and ethical business practices.

The _______ Concept Is a Label Often Used to Describe