Which of the following is a benefit of formal environmental scanning?
A) Better implementation of the marketing plans
B) Better general awareness of, and responsiveness to environmental changes
C) Better foreign investment and international marketing
D) All of the above are benefits of formal environmental scanning
Correct Answer:
Verified
Q88: Corporate Social Responsibility (CSR) has become a
Q89: Which best describes the distinction between ethics
Q90: The key to successful technological investment is
Q91: The consumer movement has led many companies
Q92: The _ concept is a label often
Q94: Technology has impacted on how consumers pay
Q95: Environmental scanning provides the essential informational input
Q96: How can companies respond to environmental change?
A)Delay
B)Retrenchment
C)Radical
Q97: An environmental response where a company continues
Q98: Cause-related marketing is a commercial, activity by
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents