The marketing environment contains the actors and issues that affect a company's capability to operate effectively in providing products and services to its customers.

Question

Quizplus · Accepted Answer

This statement is true. The marketing environment includes factors such as customers, competitors, technology, politics, law, and social trends, all of which can impact a company's ability to succeed in the marketplace. Understanding and adapting to these external factors is crucial for a company to operate effectively and provide value to its customers.

The Marketing Environment Contains the Actors and Issues That Affect