Which of the following is not a characteristic of buzz marketing?
A)Involves the use of electronic communication
B)Involves the passing of information from person-to-person
C)Involves the use of verbal communication
D)Is a type of formal communication

Question

Quizplus · Accepted Answer

Buzz marketing is a type of informal communication, as it involves the passing of information from person-to-person and is often generated through word-of-mouth. It may involve the use of electronic or verbal communication, but it is not a type of formal communication.

Which of the Following Is Not a Characteristic of Buzz