Which of the following refers to 'publicity'?
A) The communication of a product or business by placing information about it in the media without paying for the time or space directly
B) Generating word -of-mouth through original and effective advertising campaigns that are in the public domain
C) Refers to the art of public relations, managing the informational needs of all a company's key constituents
D) All of the above
Correct Answer:
Verified
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