_______ marketing refers to the delivery of advertising messages through unexpected means and in ways that almost 'ambush' the consumer to pay attention.

Question

Quizplus · Accepted Answer

Guerrilla marketing is a type of marketing that relies on unconventional marketing strategies that are often unexpected, surprising and attention-grabbing, using limited resources. It aims to create a buzz about a product or brand, and typically involves an element of surprise or shock to grab the audience's attention. It often involves targeting consumers in unexpected places or ways, such as at a flash mob or through viral marketing strategies. Aggressive marketing, on the other hand, often involves using forceful or high-pressure sales tactics, while passive marketing involves more indirect approaches, such as content marketing or social media marketing. Competitive marketing involves focusing on promoting and differentiating a product or brand from its competitors.

_______ Marketing Refers to the Delivery of Advertising Messages Through