Testing a sales promotion technique involving, for example, the choice of groups of stores with alternative promotions run in each is known as:

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This testing method is known as experimentation testing, as it involves conducting experiments by choosing different groups of stores with alternative promotions to test which promotion method is the most effective. Hall tests involve conducting research in a controlled environment, while focus tests involve testing a product or promotion on a group of individuals. Post-testing involves evaluating the effectiveness of a campaign after it has been implemented.

Testing a Sales Promotion Technique Involving, for Example, the Choice