A 'push' strategy is targeting of consumers with communications (e.g. promotions) designed to create demand that will promote the product into the distribution chain.

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A 'push' strategy involves promoting products directly to wholesalers or retailers to encourage them to stock the product, thereby "pushing" it through the distribution channel to the end consumer, rather than creating demand among consumers first.

A 'Push' Strategy Is Targeting of Consumers with Communications (E