The most effective method of setting advertising budgets is based upon matching competitors' expenditures, or using a similar percentage of sales figures as their major competitor.

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The most effective method of setting advertising budgets is not based solely on matching competitors' expenditures or using a percentage of sales figures. It requires a thorough analysis of the company's objectives, target audience, and available resources. A company may need to spend more or less than its competitors depending on its unique situation.

The Most Effective Method of Setting Advertising Budgets Is Based