Solved

The Media Class Decision Refers to the Media Planners' Choice

Question 107

Multiple Choice

The media class decision refers to the media planners' choice of which of the following?


A) The choice of media scheduling, i.e. primetime or off-peak
B) The choice of prime media, i.e. the press, cinema, television, posters, radio, or some combination of these
C) The choice of secondary media, i.e. the internet, telemarketing, direct mail or some combination of these
D) The choice of a particular newspaper, magazine, television spot, poster site, etc.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents