Advertising expenditure is often used by salespeople to convince the retail trade to increase shelf space of existing brands, and to stock new brands.

Name: Advertising expenditure is often used by salespeople to convince the retail trade to increase shelf space of existing brands, and to stock new brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is true, as salespeople often use evidence of advertising expenditure to convince retailers that a particular brand is popular and therefore worthy of increased shelf space or stocking.

Advertising Expenditure Is Often Used by Salespeople to Convince the Retail