Where a manufacturer may offer an allowance in return for retailers providing promotional facilities in store, this is called which of the following?
A) Display allowance
B) Bribery
C) Trade promotion
D) Shelf promotion
Correct Answer:
Verified
Q106: Which of the following is a characteristic
Q107: The media class decision refers to the
Q108: Sales promotion is a long term strategic
Q109: In order to gain publicity from an
Q110: Advertising expenditure is often used by salespeople
Q112: The traditional system of agency payment was
Q113: Which of the following is an objective
Q114: The advertising message translates an organization's basic
Q115: Which of the following refers to potential
Q116: 'Integrated Marketing Communication' involves the coordination of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents