Three conditions must be met before the marketing concept cam be applied. Firstly, company activities should be focused on providing customer satisfaction. Secondly, the achievement of customer satisfaction relies on an integrated effort and thirdly, for an integrated effort to come about management must believe that corporate goals can be achieved through _______.

Question

Quizplus · Accepted Answer

The conditions state that customer satisfaction should be the primary focus of company activities, which means the ultimate goal should be to satisfy customers. Therefore, the answer is D.

Three Conditions Must Be Met Before the Marketing Concept Cam