Service marketers have argued for a 7-Ps approach for their marketing mix. Which of the following are the 7-P's?
A) Place, Product, Promotion, Planning, Price, People, Process
B) Place, Product, People, Productivity, Promotion, Process, Planning
C) People, Promotion, Price, Process, Physical Evidence, Product, Place
D) People, Place, Price, Process, Planning, Product, Physical Evidence
Correct Answer:
Verified
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