Which of the Following Statements Defines Value-Based Marketing

Which of the following statements defines value-based marketing?

A) The objective of marketing is seen as developing, producing and promoting products/services at the lowest cost
B) The objective of marketing is seen as developing, producing and promoting value for money products/ services, which match consumers' needs
C) The objective of marketing is seen as contributing to the maximization of shareholder value which has become the overarching goal of chief executives in more and more companies
D) The objective of marketing is seen as satisfying customers' expectations and needs. Where customers are seen as the "Kings & Queens" of a company